Geodesic dome is an eye in TV commercial for PKO BP
Warsaw, Poland /
April 2014
List of creative uses for our structures is unlimited. One of the prime examples is an ad campaign for PKO BP largest commercial bank in Poland.
Film Reaktor Ltd. in cooperation with DDB Worldwide Communications Group Inc. used Opendome 110 to build a filming set, that would resemble inside of a human eye. Theme of the advertisement is ability to make one’s dream come true in a blink of an eye by taking consumer loans offered by PKO BP.
It is worth noting that use of computer generated graphics has been reduced to the minimum. Through special lighting, and usage of a mirror covered floor, hemispherical geodesic dome resembled a sphere in which actors appear to be floating, just like they were inside of an eyeball.
PKO BP ad campaign is a perfect proof that human imagination is the only limit in application of our structures.
